CASE STUDY

$400,000 in New Projects in 6 Months

Master Edge Homes partnered with MoreBuilds to boost lead generation and streamline operations. In six months, SEO and automation efforts led to a 10X increase in traffic and $400,000 in new business, all while freeing up time for more projects.

The Client

Master Edge Homes is a design-build firm based out of Markham, Ontario, specializing in custom kitchen renovations. Despite their excellent craftsmanship, they struggled to generate consistent high-quality estimates and were heavily reliant on word-of-mouth referrals.

organic traffic growth chart of design builder over last 6 months
6-month organic web traffic chart - going from 4 to 150+

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The Challenge

Before partnering with us, Master Edge Homes faced several significant challenges:

  • Low online visibility and search rankings
  • Inconsistent lead flow and pipeline
  • Time-consuming manual follow-ups and administrative tasks

Their reliance on word-of-mouth marketing meant they weren’t reaching new clients outside of their existing network, which led to unpredictable project flow and slow business growth.

How They Reached Out

Master Edge Homes reached out after struggling to maintain consistent lead generation. They had heard about our proven success in helping remodeling businesses automate operations, increase digital presence, and grow their pipeline. Seeking a similar transformation, they decided to partner with us.

Our Strategy

We implemented a multi-step approach to address their needs:

  • Website Optimization & SEO: We revamped their website content to include location-based keywords, optimizing it for search engines and ensuring their services ranked for terms like "kitchen renovations in Markham."
  • Lead Generation Automation: We set up an automated lead nurturing system that captured and followed up with prospects, scheduling consultations seamlessly.
  • Sales Training: To ensure estimates converted, we provided personalized sales coaching, refining their sales scripts and improving their closing rate.

The Results

External Transformation

Within six months, Master Edge Homes saw a dramatic increase in organic traffic and lead flow, resulting in $400,000 in new business directly from high-intent estimates. Their website traffic skyrocketed from 20 monthly organic views to over 200, closing in on 300+—an over 10X increase.

organic search page sessions for webpage
Organic search traffic to core web pages increased from 25 to 250+ per month.

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organic search traffic for blog pages
Organic search volume increased from 50 to over 150+ views per month.

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organic search traffic for cost blog
Organic search volume to our Cost Blog increased from 0 to over 150 per Month

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Internal Transformation

The team’s operations were streamlined, giving them more time to focus on delivering high-quality projects. They no longer had to worry about inconsistent project flow or wasting hours on administrative tasks.

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Who's Next?

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