The Client

I&E, a kitchen remodeling company in Los Angeles, partnered with MoreBuilds to solve their estimate generation challenges. Through a targeted Facebook advertising campaign, we helped them consistently generate over 60 high-quality estimates for kitchen remodeling services, with a cost per potential estimate of under $40.

The Challenge

I&E specializes in Kitchen cabinet refacing but struggled to expand its customer base and generate consistent estimates for both cabinet refacing and full kitchen renovation services. They needed a reliable strategy to increase visibility and grow their business.

The Strategy

MoreBuilds approached the challenge by combining local SEO improvements with a data-driven Facebook advertising campaign. Our steps included:

• SEO Optimization: We enhanced their Google Business profile and improved their website’s SEO, optimizing content for relevant local keywords.
• Facebook Advertising: Using split testing, we developed a highly targeted Facebook ad strategy, experimenting with different ad creatives and audience segments to determine the most effective approach.

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The Results

• Over 60 unique estimates generated every month.
• Cost per potential estimate consistently under $40.
• Dominated search results for “cabinet refacing” in the Greater Los Angeles area.
• Personalized interactions with potential customers via Facebook Messenger, resulting in higher trust and increased conversions.

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By combining effective Facebook advertising with local SEO, MoreBuilds helped I&E grow its customer base and achieve sustained business growth.

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